We were introducing our first surgical product to the European market, and having Terry and his team support us through this process was invaluable. The initial intent of engagement was to provide clinical support to the surgeons, but their experience and network was of profound value to us in many areas; they helped us build and train our field team, gain access to influential KOLs and engaged them in clinical discussions and studies. The contribution in structuring the clinical and scientific product training for customers and sales people, and driving surgeon engagement in various specialties, all the while encouraging us to maintain a single-minded focus on clinical outcomes, was a major contributor to our initial market rollout process.